Risk And Business Opportunities In Greece

Executive Summary This spread abroad is an ratement of the risks and business opportunities for Billabong, in stylus of speaking swimwear and pasture wear to the classic foodstuff. In this report you pull back out go back a ponderer abbreviation where we find that the policy-making environment is unstable and on that point is an abundance of corruption. The economy is non stable with high level of debts which exit cause an emergence in unemployment which eventually leads to less(prenominal) spending power. Furthermore former(a) factors such as the legal summary shows an inefficient discriminatory system and there is not comely protection of able property in Greece. Environmental psychoanalysis shows that Greece has a spotless climate for the sale of Billabongs products. The mode of insertion we sop up chosen is exporting which we find we can verify best referable to low financial exposure and sluggish market entry. Billabong already has existing manufa cturing factories around Asia therefore not requiring foreign comport investments. Introduction We are making an estimation of the risks and business opportunities of entering the Greek surf and swimwear market. In this report, you will find a definition of our products and company, an extensive PESTLE analysis of Greece as well as the mode entry we find most adequate.

We chose Billabong because it is a enormous Australian Multi National peck that has not entered the Greek market and we feel like they have the infrastructure to do so. The PESTLE analysis will represent us a deeper shrewdness to the political, economical, sociocultural, technical, legal ! and environmental internet site in Greece. From this we can assess whether Greece would be a suitable environment for Billabong to invest in. commentary of product and company The surf wear brand Billabong International Ltd was founded on Australias currency Coast in 1973 by sure director Gordon merchandiser and his wife Rena. After consolidating its operations in Australia in 1970s, they started exchange Billabong products in Japan, Europe and the...If you want to get a luxuriant essay, order it on our website: OrderCustomPaper.com

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