Report Of Freshco Supermarket

A sample report for the resit coursework August 2007 Part 1: The Freshco Supermarket A position was conducted at a single distinguish of the Freshco supermarket chain in order to pilot a questionnaire for wider use. 80 thievepers complete the questionnaire shown in Appendix 1. The responses from this sample are summarised below. to each one question is analysed in turn with a parity of the subdue of people being shopped for analysed by gender. Question 1: Which supermarket do you use most often? [pic] The customers were asked to state whether they utilize the supermarket adjacent to their home or workplace. 43% of the customers who replied said that they employ the supermarket circumferent to their home most often, with 39% of the customers using the supermarket nigh(a)st to their workplace. As the numbers for home and work are mistakable the survey does not seem biased in towards any of these groups. It would be interesting to see where those who an swered neither actually shop in relation to their home and workplace. This information might serving Freshco picture the siting of new supermarkets. Question 2: On intermediate, how very much do you spend each hebdomad at Freshco Supermarkets? The customers were asked to venture the average amount they played out each workweek at Freshco supermarkets.

The chart below shows that the more customers fagged among £50 and £60 a week compared to other equipment casualty groups. Most of the customers, 55%, spent between £50 and £70 a week . 21% of the customers spent between £70 and £80 a week with only 3.75% spending £90 or more. 11.25% of ! the customers spent less than £50 a week. These determine would seem to augur that most shoppers are not equitable buying for themselves provided for friends and /or family as well. [pic] The mean amount spent was £63.68 and the medial amount was £62. These values are fairly close that there is some degree of right skewness as shown in the graph above. There is a 95% sanction that the mean amount spent by all customers...If you requirement to get a full essay, order it on our website: OrderCustomPaper.com

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