Emotional And Rational Appeals :: essays research papers

Emotional and Rational AppealsAbstractIn many studies, data has been lead to suggest that rational messages mayencourage the generation of content ground cognitive responses and lead to statuss heavily influenced by these cognitions. Studies have also light-emitting diode tosuggest that people in negative moods are affected by the quality of persuasivemessages. Using manipulations techniques, bad mood may solvent in a differentinterpretation of anything from a verbal air to a literal message. Eventhough most studies indicate that unspoilt mood manipulations may non have that mucheffect on ones perception of a scenario, further investigation may do by withthat theory.Persuasion in Response to Emotional and Rational AppealsMuch look into has been done to try and indicate that emotional appealsmay influence attitude change. The other side of looking at the spectrum is thatrational appeals may do likewise (e.g., Rosselli Francine Skelly, John J.Mackie, Diane M, 1995). In one stu dy conducted at the University of calciumat Santa Barbara, 184 students received partial course credit in final payment fortheir participation. Subjects in the experiment were assigned to the cells of a2(positive or neutral mood) x 2(emotional or rational message type) x 2(strongor weak contrast quality). Subjects were in groups of two to six. afterwards this step was established, eight messages in roughly equallength were developed. Each message contained six arguments that were either infavor or against using animals for research purposes. Rational and emotionalwere employ in nature and strong and weak were used in quality. In the procedureof the experiment, subjects participated in an experimental session thatincluded several tasks that were not directly related to the study. The firsttest included a persuasion of the subjects attitudes toward animal testing. Afterthis was completed, subjects read a persuasive message, then responded toquestions concerning the subject of an imal research, and finally completed itemsdesigned to control the effectiveness of the manipulations.After checking the analysis, indications showed that there was noeffects for gender. To add to this, responses to all manipulation check measureswere entered into one of four separate groups between subjects analyses ofvariance (ANOVAs). When looking at the message type, the data had revealed theexpected main effect for message type, F(1, 65) = 33.44. p