Starbucks Essay Example | Topics and Well Written Essays - 500 words - 2

Starbucks - Essay ExampleThe comp either sources approximately 50% of its beans from South America, 35% from the Pacific Rim, and 15% from East Africa. The company chooses its attitude very carefully in order to ensure the maximum customer traffic possible. The firm enjoys a tremendous competitive advantage in term of reach due to the fact that the firm has 16,635 franchises worldwide. The real estate strategy focuses on flexibility which allows the firms retail stores to fit in any type of area including corners, trapezoids, or triangles. The firm has built a tremendous corporate culture by empowering its employees. The employees of the company are referred to as baristas. The firm promotes multifariousness among its staff. As partners, we embrace diversity to create a place each of us can be ourselves (Starbucks). The corporation realizes that its employees are a critical achiever factor that enables the firm to offer its customer a unique experience. Some of the guiding princ iples of the companys culture include providing a great movement environment, applying the highest standard of excellence, satisfying the customer, and recognizing profitability is essential to the future success of the business. Starbucks has a tremendous variety of delicious coffees and hot drinks. The baristas have the freedom to customize the customer drinks to comply with the needs.