NPV starbucks company Assignment Example | Topics and Well Written Essays - 750 words

NPV starbucks company - Assignment Example beans and ensures profitability in the same through its consistent sale programme that encompasses mail-order business, specialty sales groups, online stores and a chain of supermarkets. Just from few stores at its beginning at around the year 1985 to 20,519 stores as at March 30, 2014, the Starbucks Corporation seems to be more lucrative and financial promising as is widely recognized by the investment capital registered under its name. Starbucks Company went public on June 26th 1992 and started selling its shares at $17 each. It has its shares listed in the NASDAQ with the symbol of SBUX and currently its shares trade at $21.85 each. Based on the economic and political turmoil and tenuous environment witnessed in the market recently, Starbucks has managed to maintain success as a result of its cognizant responsibility to consumers and community while adhering to its guiding principles. This way it has successfully complimented the profitability goal with the corporate social responsibility concept. Currently, the restaurant has a rich diversity of food offerings that are led by the La Boulange bakery items that it recently rolled-out in about 3,500 stores in the US. Additionally, the firm has brand offerings such as Tazo, Evolution fresh, Teavana, Verismo, Seattle’s Best Coffee and Starbucks Refreshers among others (Fellner 125-131). The Starbucks Corporation Chief Executive Officer (CEO) is Howard Schultz, who besides being its founder, is the chairman too. He has been the Chairman to the Board of Directors since inception of the Corporation in 1985 and became CEO to the firm in 2008. Before this, he served as the chief global strategist between 2000 and 2005 in which a robust growth of the number of new stores were observed in the global arena. The executive journey of Mr. Schultz is one that has seen him move from rank to rank in the various phases of the Company’s transformation. For instance, he was the Director of Retail Operations and Marketing for