Marketing Management Project Elements Essay

* What should sonics mission statement be?-Make technology an asset in your life and non a setback. Be the creator of your world through and through advanced technology. transonic brings advanced technology to you through providing communication, information memory board and exchange, organization and entertainment on mobile devices.* In what competitive spheres (industry, products and applications, competence, market-segment, vertical, and geographic) should sonic operate? Industry PDAs and quick-wittedphones for all lifestyles. Whether personal, business, or the scholarly person on the go. Products and applications Smart devices that throw off numerous features and functions on a one device. Some features whitethorn include, Wi-Fi capabilities, Bluetooth technology, high definition quality videos, live photo and television streaming, music, camera, and security system all available at a competitive price.Competence Creating and selling an original product with a all-embra cing range of features at a reasonable rate Market-Segments Students can substance abuse the device to contact family and friends while on the go and also as mul prison termdia device. Professionals whitethorn be more inclined to use the smart devices for business, such as scheduling appointments, emailing employees, customer transactions, and organizing contact information. Entrepreneurs and corporate users may seek to update and access critical entropy. Vertical The product is fabricate and distributed throughout the U.S. markets by wholesalers and retailers. Geographic The product is placed throughout the country.* Which of porters beers generic competitive strategies would you recommend Sonic follow in formulating overall strategy? Sonic should wait on at Porters differentiation of direction generic strategy. One of Sonics stance is its clever and unique products. Since there products ar innovative, it stands out from similar products that may already be on the market. b esides, Sonic focuses and targets its products on a some segment markets and aims them at users for different uses.* What demographic changes are likely to dissemble Sonics targeted segments? The target segments that are likely to be abnormal are the professionals, students, corporate users, entrepreneurs and medical users. The demographic changes would be in age, gender, income, school day and the kind of work a person does. All these would serve as the body of consumers or non-consumers that would buy Sonics impertinently product.* What economic trends might submit buyer behaviour in Sonics targeted segments? The economy is ever experiencing transfernating periods of growth and decline. In this case economic trends that may set a buyer behaviour of Sonics target segments is that proficient development would have to be on the rise, allowing better ways to do certain things. Also period of growth would be and influence. Persons would spend more money during that time of ec onomic growth.* How might the rapid pace of technological change alter Sonics competitive situation? The rapid pace of technological change may alter sonic competitive situation because of the epic market of technology. Other companies that are in the same market that are targeting the same demographic would serve as competition. The competitors would come up with new and innovative ideas so that they may be the leaders in that market.* What surveys, focus groups, observation, behavioural data, or experiments will Sonic need to support its marketing strategy? Be specialize about the questions or issues that Sonic of necessity to resolve its marketing problem. Sonic will need to use online surveys, elegant focus groups and observation to support its marketing strategy. An online survey will be ideal for Sonic as it is more beneficial to collect quantitative information in the fields of marketing from numerous consumers and the target market. A small focus group should be done on students, ranging from ages 18-25 to come why PDAs may or may not be popular among this age demographic. The moderator can ask questions such as, How many persons are willing to pay more money for a newer, alter product with more features?.The questions can then become more specific and the moderator can ask about the various brands of PDAs, preference in brands, set, and factors that may persuade a consumer to purchase a certain product. honoring will also be needed to support Sonics marketing strategy. Company researchers can observe individuals and settings unobtrusively as they sell for products. They can also ask consumers to write down, there thought process, what they look for in a PDA, as well up as how they compare pricing and perceived value amongst products.* Where can you find suitable secondary data about total demand for PDAs over the next two years? Identify at least two sources (online or off-line), describe what you project to draw from each source, and ind icate how the data would be useful for Sonics marketing plan. Suitable secondary data can be found online websites such as Business.com and ReportLinker.com. Using Business.com, information can be gathered on the latest news and trends regarding PDAs.By victimization this source, we plan to draw information on the newest personal data assistants and hand-held computers on the market and how they compete. How other businesses use PDAs in specific industries for specialized task and what may be on the horizon for cutting parade PDA technology. By using ReportLinker.com we will be able to thinking trends, analysis, statistics and various PDA market reports throughout the country as well as globally.* Recommend three specific marketing metrics for Sonic to apply in determining marketing durability. To determine marketing effectiveness Sonic should apply these three marketing metrics1) Sales by market segment.2) Brand awareness.3) Customer Satisfaction.